THE VIPER ROOM - Brand Management
đź–¤ Brand Revival: The Viper Room
Role: Brand Manager → Director of Operations
Project: ShopViperRoom.com / Licensing Partnership with Coach
Years Active: 2016–2019
I started as Brand Manager for the iconic Viper Room in Hollywood, where I developed a merchandising deal based on the venue’s heritage IP. Within six months, I launched ShopViperRoom.com and sold out our first collection. I then took the brand to MAGIC in Las Vegas, landing major retail accounts including Dolls Kill.
As sales scaled, I transitioned into Director of Operations for the owner’s broader portfolio—overseeing food & beverage and turning a long-struggling bar into a profitable business within six months.
The momentum caught the eye of Coach. Their team found us through Instagram and reached out directly. I negotiated a 16-point licensing deal for a $2.2M capsule collection featuring our artwork—worn by celebrities and credited as a catalyst for Coach’s pivot into limited-run collabs.
Highlights:
Full concept-to-commerce product launch
Viral merchandise drop and sellout
National retail placement
Licensing negotiation and deal execution
Multi-department operations and brand growth strategy
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