From Vegas hustle to flower market muscle.
Who I Am:
Hi, I’m Roxie Amoroso—a digital strategist, creative director, and content producer rooted in the floral world.
Before Portland, before content strategy, before Reels were even a thing—I was in the flower business.
I grew up in my grandparents' flower shop, where I learned early how beauty and business intertwine.
I grew up in my grandparents' flower shop, where I learned early how beauty and business intertwine.
Then came Las Vegas. I moved there to pursue music, but quickly found myself working in the world of entertainment and hospitality on the Strip—opening large-scale theatrical productions, coordinating branded events, producing VIP launches, and helping heritage brands reinvent themselves. I was the Director of Operations for a venture-backed hospitality group, leading creative rollouts and overseeing projects that made national headlines.
I built brands. I opened businesses. I landed on the cover of magazines—a few times... see past press.
But after the world shifted (and so did I), I chose a different kind of stage. I traded bottle service for bloom buckets and returned to my roots—literally. I found a new kind of creative rhythm in the floral world, where storytelling, beauty, and business still belong together.
What I Do Now:
Today, I tell floral stories that stick.
I run digital content strategy for Mayesh Portland, one of the most respected wholesale flower branches in the country. I’ve created viral campaigns, crisis pivots, and executive-level video edits that have shaped how the industry sees itself—and how it grows forward.
On the side, I help retail florists, farms, and floral creatives build their own brands with clarity and style. If you’ve got a vision and a voice but no time to bring it to life—I’m your gal.
Why Flowers?
Because this industry is full of artists who deserve to be seen.
Because beauty is a business, and good storytelling makes it thrive.
Because flowers are fleeting—but the right content lasts.
Because beauty is a business, and good storytelling makes it thrive.
Because flowers are fleeting—but the right content lasts.
Notable Highlights:
🎥 Lead producer for Mayesh’s board-level Specialty Market video
✨ 4x Vegas Magazine Cover Girl - one zillion years ago...
🌸 Creator of the #CoolerTour series (and about a dozen other ideas that are now staples)
🌸 Creator of the #CoolerTour series (and about a dozen other ideas that are now staples)
💻 Freelance digital strategist for florists and floral farms coast to coast
📍 Currently based at the Portland Flower Market. Open to travel - world wide with enough runway.
Signature Vibe:
Professional, but not boring.
Creative, but strategic.
Floral, but not your mom's. Maybe your grandma's, cause she was prob very cool.
Creative, but strategic.
Floral, but not your mom's. Maybe your grandma's, cause she was prob very cool.
Send me a message below if you want to connect.
Thank you!
No project too big or small, if it feels like a boring story to tell, you're just telling the story wrong. Still curious how my social media strategies could work for you? Visit my Frequently Asked Questions for more information.